3D Systems acquires Digital PlaySpace
Printing company 3D Systems Corp. recently announced its purchase of Digital PlaySpace for undisclosed amount. This is the just the latest in a string or recent mergers for 3D Systems, which has purchased close to 50 businesses in the past three years.
3D Systems is one of the nation's leading providers 3D printers, print materials and on-demand custom parts. Digital PlaySpace is a software platform and Facebook application that allows users to design playhouses and toys that can later be manufactured through the use of a 3D printer. The startup was founded by former Mattel designer Jesyca Durchin.
In a press release, Cathy Lewis, 3D Systems' Chief Marketing Officer said that the acquisition of Digital PlaySpace would introduce a new group of consumers to 3D printing technology. She added that the platform's ability to rapidly publish printable content is useful for major brands as well.
Durchin echoed that sentiment saying that she and her colleagues "are thrilled to integrate our virtual and actual play experiences directly into the 3DS Cubify platform. […] The immersiveness and fun of our PlaySpace experience enhances brand recall and loyalty, enabling brands and retailers to connect with consumers in a whole new way. We designed Digital PlaySpace from the bottom-up for publishing flexibility and scalability, and 3DS is the perfect home for our growth."
3D Systems' acquisition strategy reflects its long-term goals of managing a greater portion of the consumer products industry. In January, it acquired 3D printing competitor Gentle Giant Studios and in December it bought a portion of Xerox's solid ink and engineering development groups. The company also recently announced business partnerships with Hasbro and Hershey.