Acquisitions: Better business through content [Video]
Welcome back to the MergerTech video blog! Many large tech companies are in hot pursuit of content. From amusing videos to thought-provoking stories, one of the best ways to generate a following is through original digital content.
[marker] We’ve seen this as the driving force behind M&A deals like AOL’s acquisition of The Huffington Post, or Yahoo’s purchase of Tumblr. Companies that don’t traditionally trade in digital media are seeking content creators and hosts like never before. Through a content acquisition, companies can grow their following, enhance their authority and leverage expertise to fine-tune their brands.
[marker] Content acquisitions expose media to broader audiences and give large companies another commodity to offer their users, visitors and followers. Thanks for watching, and have a great day!