Adobe purchases 3D graphics company Mixamo
Photoshop has deeply engrained itself in public consciousness, from the images we see on billboards and magazines to the tools entrepreneurs use to brand their companies. With the rise of 3D printing, the needs for visual creations are quickly outgrowing the first two dimensions. As such, it was announced this week that Adobe, creator of Photoshop, InDesign and other popular content creation software, has purchased Mixamo.
Mixamo is a 7-year-old 3D graphics company whose expertise in the next dimension can serve Adobe's ability to offer solutions for all types of digital surfaces. According to VentureBeat, the acquisition allows Adobe to provide more comprehensive 3D capabilities in future editions of Photoshop.
"We plan to integrate Mixamo's technology into Photoshop to empower designers to create, customize, manipulate, rig and animate 3D content, as well as to take advantage of tens of thousands of high quality, turnkey 3D models, starting with stock characters that can be easily pulled into projects," said Adobe in a statement.
One of the major ways Adobe plans to achieve this is through integrating Mixamo into Creative Cloud, a suite of dynamic and connected applications for multimedia content production. While Photoshop is considered industry-standard in many different creative markets, maintaining that standing requires innovation that mergers and acquisitions allow to happen at a faster pace. Rather than building out an entire 3D arm of research and development, the acquisition of Mixamo allows Adobe to absorb the company's talent and expertise to save time.
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