Cimpress to acquire German Web-to-print company WIRmachenDRUCK
Cimpress N.V. has agreed to acquire WIRmachenDRUCK, a German web-to-print company that services small-to-medium businesses, graphic arts professionals and local printers with a Web-based upload and print model.
Robert Keane, president and chief executive officer of Cimpress, is excited about the acquisition because it allows the company to further build on its mass customization platform. Mass customization lets customers design their own products. It was introduced as early as the 1970s but only recently did companies have the technology to support the endeavor.
"We are excited to welcome WIRmachenDRUCK's team members, suppliers and customers to Cimpress," said Keane. "We expect this acquisition to strengthen Cimpress' mass customization platform and our ability to serve German customers."
Keane continued by talking about what WIRmachenDRUCk has to offer, saying it helps Cimpress run more efficiently and be more competitive.
"WIRmachenDRUCK has impressive Internet-based capabilities that aggregate and route large numbers of small orders to a network of specialized production partners," said Keane. "Their outsourced supply chain model allows them to be highly competitive across a vast selection of product types, formats, sizes, finishing options and delivery choices. In the future, we plan to leverage those capabilities well beyond the WIRmachenDRUCK brand by integrating them into our MCP."
Under the terms of the agreement, Cimpress will acquire all shares of WIRmachenDRUCk for just over $152 million dollars.