October 3, 2018


Defakto, a marketing technology agency that specializes in creating connected customer experiences leveraging the Adobe Experience Cloud, has been acquired by Ansira, one of the largest independent marketing agencies in North America backed by global private equity firm Advent International. Headquartered in Dallas, Defakto offers an unmatched combination of strategic consulting, customer experience design, technology enablement and implementation of key marketing technology platforms including Adobe Experience Cloud, Magento, Marketo, Salesforce, Oracle Eloqua and others to deliver authentic customer experiences that connect with today’s evolving consumer. Defakto is the latest in an ongoing list of digital transformation and digital agency transactions that MergerTech has advised on in recent years.  To learn more about this transaction and others, please click here.