December 16, 2013

How to market a company for a merger or acquisition

When business owners turn around and sell their company, they want to make as much money out of the deal as possible. But how do they ensure that they get a good price for what they have built? 

The same way any salesperson manages to successfully sell a product: through marketing.

Many business owners don't realize it, but this rarely-mentioned aspect of the mergers and acquisitions process is actually quite important. As noted by a recent article on, the best marketing strategies are built around what contributor Bruce Condit calls "the four-P's"—product, place, promotion and price. 

It is never easy to sell your company on your own. But a mergers and acquisitions firm can help business owners navigate the market and get the most out of what they have built.