Keeping customers in the loop about your M&A deal
One of the struggles small, successful startups face when they've been acquired by larger companies is reassuring their customer bases. Customers and users want confirmation that the same excellent quality and service they've enjoyed will continue through the new business partnership.
In the case of Polyvore, a "style-focused community" and its recent acquisition by Yahoo, leadership took to their corporate blog to explain that service only stands to benefit from the corporate shake-up.
"Going forward, Polyvore will still be the same Polyvore that you love, but we'll have more resources to make it even bigger & better," writes Polyvore co-founder and CEO Jess Lee. "Our mission of empowering people to feel good about their style will stay the same. We'll continue to add cool new product features and roll out new perks for top members. We've accomplished a lot on our own, but together with Yahoo we can take Polyvore to its fullest potential."
In other cases, companies immediately or eventually close some of their popular public-facing services and platforms so that energy and technology can be reinvested for in-house purposes. In that situation, the task may be breaking disappointing news to users. Whatever the future holds for your company in an M&A deal, it's important to keep your current customers and users abreast of the changes. A transparent public relations strategy can ensure that the right steps are taken to achieve this.
With the guidance of an experienced M&A advisor, your tech startup can complete a successful merger or acquisition. Our experts can help your business find, negotiate and sign a deal that helps achieve your growth objectives. Contact us today to learn more about the benefits of working with an advisor.