LinkedIn acquires Newsle
With all the of information available online today, it's increasingly important for companies dealing with large amounts of content to be able to deliver the most relevant information to their users. For a company like LinkedIn, much of this information comes in the form of what its users are doing, and keeping users informed of what's going on with other members of their network.
LinkedIn recently announced the acquisition of Newsle, a service that will allow LinkedIn to deliver more relevant information. According to an article in Tech Crunch, LinkedIn will eventually integrate Newsle's technology into its own services. Newsle's technology searches the Internet to find articles and other places where people's names might be mentioned.
"LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do. For example, knowing more about the people in your network—like when they're mentioned in the news—can surface relevant insights that help you hit your next meeting with them out of the park," said Ryan Roslansky, head of content products, on LinkedIn's blog.
This acquisition strategy allows LinkedIn to gain technology that will allow it to further enhance the services it already offers, improving the product and adding value for customers. This type of move can help a company to become a stronger competitor in the market. Additionally, several of Newsle's employees will move on to join LinkedIn, so this acquisition also represents a gain for the company in terms of talent. The terms of the deal were not disclosed.
If you're considering positioning your company for a merger or acquisition deal, an experienced M&A advisor can help determine a strategy for success.