March 31, 2014

Nomi acquires digital marketing platform Media Armor

As more business is conducted online, it can be easy to forget that people still need to frequent brick-and-mortar establishments. These businesses are often left behind when it comes to digital marketing solutions, but a new technology acquisition by the marketing firm Nomi aims to rectify the issue, as it recently announced that it has purchased the advertising startup Media Armor.

Nomi is a data and marketing company that serves traditional retailers. The purpose of the purchase is to boost digital marketing strategies for Nomi's clients. 

"By adding Media Armor's industry-leading cross-channel analytics, Nomi accelerates the product road map by two years, enabling clients to reward loyal customers who opt in with better service across every channel, not just in-store," Nomi CEO Marc Ferrentino said in a press release. "When combined with Nomi's iBeacon technology, this allows our clients to personalize proximity marketing based on customers' preferences across online and offline channels."

The financial details of the deal were not disclosed, but Media Armor's four-person team will be moving from Boston to Nomi's office in New York City. The startup's two founders Elizabeth Zalman and Eric Brown will take on new roles at Nomi as the company's vice president of insights and director of product management, respectively.

Founded in 2012, Nomi is a technology platform that provides businesses that have physical spaces with the ability to track consumer behavior online and in person. The company has raised $13 million in two rounds of funding. The firm currently has 80 clients. 

Media Armor was founded in 2010 and has raised $1.75 million in two funding rounds. The startup has three customers, all of whom will now be served by Nomi.