November 13, 2015

Sprinklr acquires Booshaka for more audience targeting [Video]

Many companies have come to rely on Sprinklr for social media management. It’s a platform designed to provide pinpoint audience targeting and analytics for marketing professionals and more. This week, it was announced that Sprinklr will acquire Booshaka, a company that gives businesses a better understanding of their audiences.

Booshaka’s services will enhance offerings at Sprinklr, which is always looking to give deeper, more comprehensive insights to users. Sprinklr was recently valued at more than $1 billion, so research and development may lead to steady continued growth. 

The intersection of social media and marketing has yielded significant mergers and acquisitions activity. Contact MergerTech today for more insights about how an M&A advisor can put your company on the road to a lucrative deal.