August 16, 2013

Technology acquisition could strengthen Apple’s place in TV market

M&A activity should benefit all parties involved. Whether a firm is being purchased or is the one doing the buying, it is important to find a complementary business that understands your goals and customer base.

Apple recently made another acquisition, which some believe could help strengthen its place in the television market. With Netflix, Hulu and other video streaming options available, it makes sense that Apple would want to offer the best options possible to its customers.

Apple announced earlier this week that it had acquired, which is a content aggregation company that tells customers where video is available across the Internet. Back in May, shut down, and CEO Guy Piekarz told TechCrunch at the time that the service was not gone for good, it was just moving in a new direction.

A VentureBeat article reported that the acquisition is worth $1 million to $1.5 million, but it has not yet been confirmed by the company. Apple released its standard, short statement saying that it makes acquisitions from time to time and generally does "not discuss our purpose or plans."

"The company doesn't have any valuable patents or a large user base," the article said. "What it does have is a very nice service that maps out all the available content both online and on your TV."

VentureBeat added that even though Apple hasn't been specific in how it wants to revolutionize television, this acquisition could suggest's technology is in line with those future TV plans.

A technology acquisition such as this is an example of how two companies could assist one another and continue to move forward in the business world.