June 26, 2013

The right choice: How a technology acquisition can help your company

Often, entrepreneurs have big dreams for what they want their companies to accomplish. Whether it's fine-tuning a particular product or streamlining a service that customers desire, business owners want to change the industry in which they operate.

This is especially true of technology organizations, and as the business world becomes more reliant on digital needs, savvy leaders can form partnerships to put their companies ahead. Choosing to move toward M&A activity can be an ideal option in this sense, but some entrepreneurs steer away from it in fear that the bottom line of their business will be compromised.

However, this is not always the case, and a technology acquisition can build a stable runway that struggling firms can use to launch future success.

Michele Serro, founder and CEO of Doorsteps, wrote a contribution piece for The Huffington Post about her experience with acquisitions. Her company was acquired, and according to Serro, it was a the right decision for her business.

"I had – and continue to have – no doubt that this was exactly the right move for us, at the right time, and for the right reasons," Serro wrote. "The acquisition not only meant that we had a vision that others believed in, but also an even better chance of seeing that vision come into full bloom."

Serro explained that while there was a part of her that was disappointed to see the change, she still had ideas for the company. With the acquisition, though, she had more resources and stability to make those ideas come to fruition.

As Serro wrote, it is important to find a company with similar ideals and goals. That way, as a business owner, you can rest assured that your business can continue to have a positive impact.