March 14, 2013

Transition to Enterprise Mobility Creates Huge Opportunity For Mobile Services Firms

As technology is ever-evolving, businesses across numerous industries would be wise to pay attention to the changing needs of customers. For example, mobile devices are more prevalent in employees’ daily lives and computers are becoming more central to the day-to-day operations of companies.

Entrepreneurs who have followed these technological trends but do not want to continue in that direction could benefit from a profitable exit strategy. Technology mergers and acquisitions can strengthen not only both companies involved, but also customers who are searching for the latest software and mobile device innovations.

According to an Avanade survey, more businesses are focusing on employee-driven technologies, rather than enterprise-driven. Specifically, more than 61 percent reported that the majority of their employees now use personal computing devices in the workplace. With that in mind, technology-based enterprises would be wise to ensure that they are making necessary adjustments to properly cater to their customers’ needs.

Avanade Global Service Lines executive vice president Mick Slattery said in a statement that the nature of work and how daily business operations occur are going through a transformation. New technologies in the workplace are a major catalyst for the change.

“Executives are capitalizing on the opportunity these technologies offer by adjusting business processes and updating policies with measurable results in areas such as customer service, profitable growth, happier employees and bringing new products and services to market faster,” Slattery said.

The survey added that with companies redesigning how work gets accomplished, a majority – 71 percent – have changed at least one business process. Additionally, 20 percent reported that they have changed four or more business processes to capitalize on the rise of mobility and consumer technologies at work.

At MergerTech we see clear evidence of this when we analyze the financials of our clients in the mobility space. Revenue derived from enterprise mobility solutions (like sales force and field force automation) is increasing much faster than the rest of our client’s business; additionally, these contracts are much larger and our clients are able to charge much higher hourly rates for them.  

Clearly, to compete in this space, mobility focused services firms need to stay ahead of the hiring curve and ensure they have access to the kind of multi-disciplinary skill sets demanded by these enterprise level engagements. We would be happy to help clients understand and exploit the tremendous opportunity that this focus on enterprise mobility is creating.