Vox Media acquires tech news site Re/code
Vox Media has expanded some of the hottest websites for urbanites on the internet, across major metropolitan regions and topic areas. From Eater's takes on local dining and culinary activities to Curbed's collection of real estate eye candy, Vox has emerged as a significant content producer for lifestyle material.
It was recently announced that Vox will acquire Re/code, a startup journalism hub that covers stories in Silicon Valley and other parts of the tech world.
"We will continue to publish under the same name and leadership, with editorial independence," Re/code founders Kara Swisher and Walt Mossberg wrote in a note to readers. "This is the next big step in our mission to bring you quality tech journalism, because our work will now be amplified and enhanced by Vox Media's deep and broad skill set."
In addition to Eater and Curbed, Vox publishes material under Vox, SB Nation, Racked, Polygon, and The Verge. The latter currently serves as the company's tech outlet, though the integration of Re/code shouldn't cause any redundancies or confusion, according to leadership at both companies. Nilay Patel of The Verge wrote in a post that his site will focus on the "mainstream technology and lifestyle," while Re/code will continue to pursue stories about the "money and business of technology."
If anything, the merger could help refine the beats of both tech websites, giving them a clearer statement of purpose as they delve into topics in the industry. Slight shuffling of staff will help align the teams for Re/code and The Verge to maximize skill sets.
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