August 7, 2013

Yahoo!’s Marissa Mayer completes another technology acquisition

Yahoo! CEO Marissa Mayer has made it very clear that she has lofty goals for her company, as one acquisition after another proves that Yahoo! is working to reclaim its past glory as an internet powerhouse. At the end of last week, it was announced that the 21st technology acquisition occurred with Mayer at the helm.

Yahoo! acquired Rockmelt, which is a social media web browser startup, for an undisclosed amount. However, Reuters reported that the price could be close to $50 million to $80 million.

According to the news source, Rockmelt's browser was launched in 2010 and directly integrated social networking features. Users could then post to Facebook and Twitter while still being on the main browser. But, the trend did not catch on to create much competition with other options like Google Chrome or Microsoft Internet Explorer.

Yahoo! product heads, Mike Kerns and Adam Cahan Rockmelt​, explained in a company blog post that Rockmelt's technology was "designed to make sense of the internet." Additionally, they added that it's exciting that Yahoo! will soon be able to offer its customers the best experiences possible.

"The team has built a simple and beautiful technology that combines social, personalization and discovery to help you not only find what you're looking for, but also stumble across some cool stuff along the way," the duo wrote. "The parallels between Yahoo! and Rockmelt are obvious: we share a common goal to help people discover the best personalized content from around the web."

In this particular technology acquisition, Rockmelt's product will be shut down within 30 days, and then integrated into Yahoo!'s media platform.

When two companies can find an opportunity to offer customers strong options, and ensure that their services will continue to thrive, such transactions can be the best choice.